Akin Gear’s vision was to create a video highlighting their “Shift Driving Sneaker”. The focus being its design, function, and to portray the lifestyle associated with the brand. Upon agreeing to create the video, Akin Gear was more of an open book in terms of creation. They gave us basic guidelines and we produced what they wanted. It was a very simple yet effective process.

We started with filming the lifestyle associated with the brand. These are driving shoes so we centered our attention around driving and the driver. From action and over the shoulder shots to slo-mo, we were able to make this a driver-focused ad with the shoe the main star. This video spotlights the product while telling a story. Because the Shift Driving Sneaker is one of the best drivers shoes available, we had to film a car that would commingle with the best. That’s why we chose the Acura NSX. The car is a beast in its element and, like the shoes, have an aesthetically pleasing look.